# DM Now

> DM Now is Instagram DM automation for creators, local businesses and brands. It evaluates eligible comments, text story replies, live comments and inbound DMs and can queue configured responses through Meta’s official Instagram messaging platform.

DM Now (also written "DMNow") is a web app that automates Instagram engagement
for creators, local businesses and brands. It only messages people who interact
with you first — a comment on a post or reel, an eligible story reply, a
comment during a live, or a direct message — using Meta's official Instagram
messaging platform. It never cold-messages strangers and never asks for your
Instagram password.

## What DM Now does
- **Comment automation** — Reply to eligible matching comments on configured posts and reels, and DM the commenter your link or offer.
- **Story automation** — Respond to eligible text story replies; standalone reactions, polls and sticker payloads are not guaranteed.
- **Live automation** — Send one private reply to an eligible matching live comment while the broadcast is active.
- **DM automation** — Eligible inbound DMs can receive a configured response when an active automation matches.
- **Ask for follow** — Add a follow request; Meta may expose follower status after supported profile consent, but comment-only senders can remain unknown.
- **Re-trigger** — Replay up to 500 eligible previously skipped interactions after enabling an automation; visual flows are excluded.
- **Lead generation** — Request email, phone or name and manage completed responses in the built-in CRM.
- **AI replies** — Optional Pro AI can use configured business context for otherwise unmatched inbound DMs, within a fixed allowance.

## How it works
1. Connect your Instagram professional account (Meta's official Business Login).
2. Choose a trigger keyword (on comments, stories, lives or DMs).
3. Write the automated reply — links, offers, an optional unverified follow request, lead capture or AI variants.
4. Eligible events are queued with account pacing, quota checks and Activity outcomes; matching people can be saved to the built-in contact list.

## Pricing
- **Free** — India: ₹0/month · Everywhere else: $0/month — unlimited automations, 1,000 DMs + 1,000 contacts per month, no credit card
- **Pro** — India: ₹2,999/year or ₹499 billed monthly · Everywhere else: $49/year or $9 billed monthly — unlimited DMs & contacts, up to 1,000 AI replies per month, collaboration detection, comment moderation

## Who it's for
Instagram creators, coaches, artists and labels, agencies, and local businesses
who want to convert comments and DMs into followers, leads and sales without
answering everything by hand.
- [For creators](https://dmnow.co/for/creators)
- [For coaches & experts](https://dmnow.co/for/coaches)
- [For artists & labels](https://dmnow.co/for/artists-and-labels)
- [For agencies](https://dmnow.co/for/agencies)
- [For local businesses](https://dmnow.co/for/local-businesses)

## Key pages
- [Home](https://dmnow.co/): what DM Now is, live demo, pricing and FAQ.
- [Instagram DM automation — the complete guide](https://dmnow.co/instagram-dm-automation): the pillar page linking every feature, playbook, persona guide and comparison.
- [Pricing](https://dmnow.co/pricing): Free and recurring Pro plans in INR and USD.
- [Features](https://dmnow.co/features): the full automation toolkit.
- [Comment automation](https://dmnow.co/features/comment-automation)
- [Story automation](https://dmnow.co/features/story-automation)
- [Live automation](https://dmnow.co/features/live-automation)
- [DM automation](https://dmnow.co/features/dm-automation)
- [Ask for follow](https://dmnow.co/features/ask-for-follow)
- [Re-trigger](https://dmnow.co/features/re-trigger)
- [Lead generation](https://dmnow.co/features/lead-generation)
- [AI replies](https://dmnow.co/features/ai-replies)
- [Use cases](https://dmnow.co/use-cases): six ready-to-run playbooks.
- [Lead magnet delivery](https://dmnow.co/use-cases/lead-magnet)
- [Giveaways](https://dmnow.co/use-cases/giveaway)
- [Product launches](https://dmnow.co/use-cases/product-launch)
- [Course & cohort sales](https://dmnow.co/use-cases/course-sales)
- [Coaching enquiries](https://dmnow.co/use-cases/coaching)
- [Affiliate link drops](https://dmnow.co/use-cases/affiliate-links)
- [What is DM Now?](https://dmnow.co/what-is-dm-now): the entity page.
- [FAQ](https://dmnow.co/faq): setup, safety, limits and data ownership.
- Storefront product pages live at https://dmnow.co/store/{product-slug}.
- Machine-readable list of live pages: https://dmnow.co/sitemap.xml

## Comparisons
Honest side-by-side pages, each with a "when the other tool wins" section:
- [DM Now vs ManyChat](https://dmnow.co/vs/manychat) · [ManyChat alternative](https://dmnow.co/alternative/manychat)
- [DM Now vs Chatfuel](https://dmnow.co/vs/chatfuel) · [Chatfuel alternative](https://dmnow.co/alternative/chatfuel)
- [DM Now vs SendPulse](https://dmnow.co/vs/sendpulse) · [SendPulse alternative](https://dmnow.co/alternative/sendpulse)

## Blog
Guides to Instagram DM automation. Every post is also available as clean
markdown — append `/raw` or `.md` to the post URL, or add `?view=md`
(all three serve the same text/markdown document). The complete corpus (all
posts, full text, with FAQ pairs) is at
[https://dmnow.co/llms-full.txt](https://dmnow.co/llms-full.txt).
- [ManyChat Alternatives for Instagram DM Automation](https://dmnow.co/blog/best-manychat-alternatives) — Honest ManyChat alternatives for Instagram automation in 2026 — flat-priced tools, multi-channel suites and free built-ins, with who each one actually fits.
- [Instagram Comment-to-DM Setup: Step-by-Step Guide](https://dmnow.co/blog/comment-to-dm-instagram-setup) — A constraint-aware walkthrough of comment-to-DM automation: eligibility, keyword choice, one private reply, real-interaction testing and Activity review.
- [Can Instagram DM Automation Help Grow Followers?](https://dmnow.co/blog/grow-instagram-followers-with-dm-automation) — How an optional follow request fits into Instagram DM automation, what DM Now can verify, and why follower or reach outcomes are not guaranteed.
- [Instagram Auto Reply Setup for Comments, Stories and DMs](https://dmnow.co/blog/instagram-auto-reply-guide) — How to set up Instagram auto replies for comments, story replies and DMs using Meta’s official API — what to automate, what to keep human, and exact steps.
- [Instagram CRM Guide: Portable, Permissioned Contact Data](https://dmnow.co/blog/instagram-crm-guide) — How DM Now stores matched Instagram contacts and completed lead captures, what context is available, and how to export data for permitted use.
- [Instagram DM Automation: The Complete 2026 Guide](https://dmnow.co/blog/instagram-dm-automation-complete-guide) — What Instagram DM automation can do through Meta’s official APIs, including supported interactions, private-reply limits, quotas and delivery caveats.
- [Instagram Giveaway DM Automation: A Constraint-Aware Guide](https://dmnow.co/blog/instagram-giveaway-dm-automation) — How to use comment-to-DM acknowledgements in an Instagram giveaway while keeping rules, eligibility, entry verification, consent and winner selection separate.
- [Instagram Lead Generation in 2026: From Comments to a List You Own](https://dmnow.co/blog/instagram-lead-generation-guide) — How to request email, phone or name fields inside eligible Instagram DM conversations and review completed captures in a lightweight CRM pipeline.
- [Instagram Story Reply Automation: Turn 24-Hour Content into Leads](https://dmnow.co/blog/instagram-story-reply-automation) — How to automate eligible text replies to Instagram stories with account-wide keyword triggers, queued delivery and reply-based lead capture.
- [Is Instagram DM Automation Allowed? Meta Rules](https://dmnow.co/blog/is-instagram-dm-automation-allowed) — How Meta’s official Instagram messaging APIs differ from password bots, and why API use still requires eligibility, message-window, content and consent compliance.
- [Link in Bio vs Comment-to-DM: Which Path Fits?](https://dmnow.co/blog/link-in-bio-vs-comment-to-dm) — A factual comparison of bio navigation and eligible comment-to-DM link delivery, including friction, contact records, delivery constraints and measurement.
- [Selling Digital Products from Instagram DMs: 2026 Guide](https://dmnow.co/blog/sell-digital-products-instagram-dms) — How to send digital-product checkout links from eligible Instagram interactions and use DM Now’s downloadable-product storefront, including paid-seller KYC.

## Datasets
- [Instagram DM automation tools comparison](https://dmnow.co/data/instagram-dm-automation-tools.json) —
  machine-readable JSON (CC BY 4.0) comparing DM Now, ManyChat, Chatfuel and
  SendPulse: pricing models, feature rows, and "when the other tool wins"
  notes. Free to cite or reuse with attribution.

## FAQ
### What is DM Now?
DM Now is an Instagram DM automation platform for creators, local businesses and brands. Eligible keyword comments, text story replies, live comments and inbound DMs can trigger configured responses. Matching, moderation, quotas, pacing and Meta acceptance determine delivery, and completed lead fields remain subject to consent and privacy duties.

### Is DM Now free to start?
Yes. The Free plan includes unlimited automations with monthly application limits of 1,000 DMs and 1,000 new contacts, with no credit card required. Upgrade to Pro only when those application limits no longer fit.

### Does using DM Now eliminate account risk?
No tool can eliminate account or policy risk. DM Now uses Meta’s official Instagram APIs, never asks for your Instagram password and does not provide cold-outreach features. You remain responsible for current Meta rules, eligibility, message content, frequency, consent and applicable law.

### Will this get me flagged or shadowbanned?
DM Now uses Meta’s official API and only responds after an eligible interaction; it does not scrape, log in as you or cold-message strangers. That reduces automation risk, but no tool can guarantee reach or account outcomes. You remain responsible for Meta’s policies and the content and frequency of your messages.

### How much does DM Now cost?
DM Now is free to start: the Free plan includes unlimited automations with 1,000 DMs and 1,000 new contacts per month. Pro is ₹499/$9 billed monthly or ₹2,999/$49 billed annually, and removes those application DM/contact limits while adding up to 1,000 AI replies per month, collaboration detection and comment/live moderation. Pro renews at the selected cadence until canceled.

### How long does setup take?
For a simple keyword reply, setup is usually quick: connect an eligible Instagram professional account, choose a trigger and write the response. Account review and more complex flows can take longer.

### How do I reach support?
Email us at hello@dmnow.app — support requests are reviewed by the DM Now team.

### What do I need to set up DM Now?
An Instagram professional account (Business or Creator). Sign up, connect Instagram through Meta’s official Business Login, select a supported trigger and write your reply. Setup time depends on Meta authorization and the complexity of your automation. DM Now never asks for your Instagram password.

### Does DM Now work with personal Instagram accounts?
No — Meta exposes the required messaging capabilities to eligible professional accounts (Business or Creator). You can change account type in Instagram, but Meta authorization, permissions, account eligibility and review can affect whether and when the connection succeeds.

### How does comment-to-DM automation work?
You choose a post (or all posts) and a keyword, for example “GUIDE”. When an eligible comment matches, DM Now can send the text or link you configured and optionally post your configured public reply, then save the sender as a contact subject to plan limits. Live-comment triggers are configured separately from post or reel scoping.

### Can DM Now reply to story replies and live comments?
DM Now supports eligible text replies to stories and eligible live comments delivered through Meta’s API. It does not promise reaction-only, poll or sticker interactions. Configure their trigger words and replies separately, and treat delivery as subject to Meta’s eligibility and messaging windows.

### What are AI replies?
AI replies are a connected-account Pro fallback for unmatched inbound DMs. The model uses the business facts you provide and a fixed response style, subject to a monthly user-wide allowance. AI is not a node inside the visual flow builder, can be wrong, and DM Now does not provide a conversation inbox; continue human replies in Instagram.

### Does DM Now post content or follow people for me?
No. DM Now never posts, never follows or unfollows, and never messages anyone who hasn’t interacted with you first. It is a reply engine: it answers the comments, story replies, live comments and DMs your content already earns.

### What happens when I hit the Free plan’s 1,000 DM limit?
Sending pauses until your monthly cycle resets or you upgrade — nothing is deleted, and your automations, contacts and flows stay exactly as configured. Pro removes the DM and contact ceilings entirely.

### Can I cancel or change plans anytime?
Yes. Monthly and annual Pro subscriptions renew at the selected cadence until canceled. Billing sends cancellation to Dodo or Stripe according to the processor that owns the subscription. Access remains active through the paid period, and automations and contacts remain in the account.

### Do you have an affiliate or referral program?
Every account gets a referral link in the dashboard so you can invite other creators and track verified signups. A paid affiliate commission program is not currently offered.

### Who owns the leads and contacts DM Now captures?
You control the contacts and leads stored in your account. Eligible senders are saved as contacts subject to plan limits, and details collected by lead steps are stored as leads. Contacts can be exported. Account-deletion requests are handled through support under the timeline stated in the privacy policy.

### How is DM Now different from ManyChat?
Both products can automate Instagram messaging. DM Now publishes its own Free and recurring Pro prices on the pricing page and focuses on Instagram-first workflows, lead capture and a storefront. Competitor features and prices can change; review the providers’ current official plan pages before choosing.

### Is DM Now GDPR-friendly and safe for my audience’s data?
DM Now processes data needed to operate configured automations, including connected-account details and eligible interactions received through Meta’s API. It does not sell personal data. Disconnecting stops future automation for that account; existing data remains subject to the retention, legal exceptions and deletion-request process described in the Privacy Policy.

## Contact
hello@dmnow.app