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Permission-based · Built on the Official Instagram API

Every Comment Deserves a Reply.

DMNow can send an automated Instagram DM when someone comments on your reel, replies to your story, comments during your live, or messages you first. Deliver links and capture leads while you create, with every action available for review.

No credit card required · Setup time depends on Meta authorization and your flow

Watch a comment move through the flowInteractive product preview
  1. Comment landson your reel, story or live
  2. Keyword matchedyour trigger word fires
  3. Follow requestedoptional prompt; no status guessing
  4. Configured DM queueddelivery can still fail or be skipped
  5. Lead field requestedsaved only after a valid reply
  6. Activity trackedreview triggers and outcomes
Try it — comment
9:41
Y

your.brand

Active now

Lead saved · @riya.creates

@arjun.fit commented “GUIDE”

GUIDE
Your Reels Growth Guide 👉 example.com/guide 🚀 Reply with your email for the checklist.
arjun@example.com
Lead saved · @arjun.fit
Message…

How it works

Three steps. Then it keeps listening.

Step 01

Choose your trigger

Pick the keyword or eligible event rule for comments, text story replies, lives or DMs.

Step 02

Write the response

Configure the permitted DM copy and, where supported, an optional public acknowledgement.

Step 03

Track the outcome

Review sent, skipped and failed actions and any completed lead fields in Activity and CRM.

Automation builder

Design flows the way you think

Snap blocks together — triggers, filters, follow gates, DMs, lead capture — and publish. No code, no flowchart PhD.

Automation builder / Reels funnel

LIVEPublish
Comment Triggerany post or reel
Keyword FilterLINK · GUIDE · PRICE
Ask For Followoptional follow prompt
Public Reply“I’ll try to send that by DM”
Send DMpersonalized + link
Wait, then captureafter their DM reply
Retry Recent Skipseligible stored events
Delivery status tracked3 branchesConnected to @your.brand

Swipe the canvas to explore →

Every surface, covered

Four eligible interaction surfaces

Comments, text story replies, live comments and inbound DMs use distinct eligibility rules. Hover a card to see an illustrative response.

Comment Automation

Optionally reply publicly and send one private reply when an eligible keyword comment matches.

Story Automation

Auto-respond when eligible story-reply event text matches your trigger.

Live Automation

Message viewers who comment during your live — share the offer while you stay on camera.

DM Automation

Automatically answer eligible inbound DMs that match an active automation.

Ask For Follow

Add a follow prompt without claiming Instagram exposes follower verification.

Retry Recent Skips

Reprocess bounded, still-eligible stored events with a snapshotted classic reply.

Collect Lead Details

Request email, phone or name and export completed responses.

AI Replies

Context-aware FAQ answers based on the details you configure.

Playbook gallery

Common plays, ready to adapt

Six illustrative templates you can adapt. Select one to preview the workflow and example DM copy.

“GUIDE” Match DM Email requested
9:41
Y

your.brand

Active now

@riya.creates commented “GUIDE

GUIDE
Here’s your free Reels Growth Guide 👉 example.com/guide 🎁
Want the bonus checklist too? Drop your email 📧
Email requested
Message…

Pricing

Start free. Upgrade when usage grows.

No credit card and no trial timer. Pro removes the DM and contact ceilings and unlocks advanced tools.

Free

Everything you need to start testing.

$0

forever — no card required

  • Unlimited automations
  • 1,000 DMs / month
  • 1,000 contacts
  • Re-trigger & follow-request steps
  • Lead generation
  • Email support
Start free
Most popular

Pro

For creators whose comments outgrew them.

$4.08

per month, $49 billed annually

  • Unlimited automations
  • Unlimited DMs & contacts
  • AI replies (1,000 / month)
  • Collaboration detection
  • Comment moderation
  • Email support
Get Pro

Showing annual plan prices.

Prices in USD. Monthly and annual subscriptions renew at the selected cadence until canceled. Your contacts remain exportable if access returns to Free limits.

FAQ

Asked, answered

DM Now is an Instagram DM automation platform for creators, local businesses and brands. Eligible keyword comments, text story replies, live comments and inbound DMs can trigger configured responses. Matching, moderation, quotas, pacing and Meta acceptance determine delivery, and completed lead fields remain subject to consent and privacy duties.

Start now

Your next comment deserves a reply.

Free plan · No card · Connect an eligible professional account

Official Instagram APIInstagram password never requestedEncrypted credentialsSigned webhook verification
DM Now — Instagram DM Automation for Creators