Do I need a marketing person to run this?

No dedicated IT team is required for a basic fixed reply, but setup time depends on Meta authorization and flow complexity. Test with a real eligible interaction before promoting the keyword.

Which booking systems does it work with?

Any that give you a link — Calendly, Fresha, Zomato/dining reservations, your website. The DM delivers the URL; booking happens on your system.

Is it worth it for a small account?

It may fit low-volume use. Free permits up to 1,000 DMs and 1,000 new contacts monthly; multi-step conversations use multiple DMs, natural-language AI fallback requires Pro, and Meta delivery limits still apply.

Can it answer in my language?

You write every reply, in whatever language your customers use — the automation sends exactly what you wrote.

For local businesses

Serve the customer in front of you. We’ll answer the ones in your DMs.

Configure accurate replies for repeated hours, price-list and booking-link requests so eligible matching interactions can be processed while you serve customers.

Hours & prices

Map explicit keywords to current fixed-copy answers.

Booking links

“BOOK” can send a URL; the external system confirms appointments.

Offer replies

A matching comment can receive the configured offer or rules link.

After-hours processing

Active automations can process eligible events without a person online.

Contact review

Matched contacts are available for permitted review or export, not retargeting by default.

Focused setup

Connect an eligible professional account, configure, test and review Activity.

Why do local businesses lose customers in the DMs?

Repeated questions can be difficult to answer while serving an in-person customer. A fixed keyword or any-message rule can send current information, subject to plan limits, account pacing and Meta acceptance. Keep contextual, sensitive and exception cases with a person.

What should a local business automate first?

Start with current price-list, hours/location and external booking URLs. Map each to a distinct keyword; use an any-message reply only when the same response is appropriate for every unmatched text. For a promotion, send an acknowledgement or rules link and administer eligibility separately. Participation is not consent for next month’s campaign.

Frequently asked questions

Do I need a marketing person to run this?: No dedicated IT team is required for a basic fixed reply, but setup time depends on Meta authorization and flow complexity. Test with a real eligible interaction before promoting the keyword.
Which booking systems does it work with?: Any that give you a link — Calendly, Fresha, Zomato/dining reservations, your website. The DM delivers the URL; booking happens on your system.
Is it worth it for a small account?: It may fit low-volume use. Free permits up to 1,000 DMs and 1,000 new contacts monthly; multi-step conversations use multiple DMs, natural-language AI fallback requires Pro, and Meta delivery limits still apply.
Can it answer in my language?: You write every reply, in whatever language your customers use — the automation sends exactly what you wrote.

DM automationKeyword and any-message replies Giveaway playbookAcknowledgements and rules links Lead generationCompleted field captures PricingFree plan details

Automate eligible Instagram replies

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Free plan · No credit card · Setup time depends on your account and flow