Does the viewer get the DM during the live or after?

The private-reply path is attempted while the live broadcast is active. Queueing, account pacing, quotas and Meta acceptance affect timing; late or recovered events may fail.

Do I need a moderator or second account?

No co-host is required for matching. Configure and test the automation before the live; delivery is limited to eligible events and is not guaranteed for every burst comment.

What happens to viewers who commented after the live ends?

Matched commenters are saved as contacts. Automation context is in Activity and lead records, not as a contact tag. A later Instagram message requires a new eligible interaction; email is only available when the person separately provides it through lead capture.

Is live automation on the Free plan?

Yes. Free includes live triggers within both the 1,000-DM and 1,000-new-contact monthly limits. Pro removes DM Now’s application ceilings, not Meta eligibility, pacing or rate limits.

Live automation

Answer matching live comments while you stay on camera.

Invite viewers to comment a keyword during a live. Eligible matching comments can receive the one private reply you configured while the broadcast is active.

Live keyword triggers

Invite “comment JOIN” on air and configure the private reply in advance.

No co-host required

Matching and delivery can run without another person operating the inbox.

Configured replies

Send the text or link you prepared when an eligible live comment matches.

Matched contacts

Commenters whose automation runs are saved to the contact list.

Replay posts

Use a separate comment automation for comments on a replay or announcement post.

Prepare before broadcast

Connect the account, activate the keyword and test eligibility before going live.

Why do lives need automation?

Live comments can arrive in bursts while the host is focused on the broadcast. A keyword automation can handle eligible matching events without a person copying links into each conversation.

Instagram account calls are deliberately serialized and Meta only allows the private-reply path while the broadcast is active. Configure one concise private reply and avoid promising viewers a delivery deadline.

How do creators actually use it?

A creator can say “comment JOIN for the enrolment link” or “comment CALL for my calendar,” then let the active automation process eligible matches. DM Now does not measure resulting sales, tag contacts by automation in the Contacts view or authorize an unsolicited next-day Instagram follow-up.

Frequently asked questions

Does the viewer get the DM during the live or after?: The private-reply path is attempted while the live broadcast is active. Queueing, account pacing, quotas and Meta acceptance affect timing; late or recovered events may fail.
Do I need a moderator or second account?: No co-host is required for matching. Configure and test the automation before the live; delivery is limited to eligible events and is not guaranteed for every burst comment.
What happens to viewers who commented after the live ends?: Matched commenters are saved as contacts. Automation context is in Activity and lead records, not as a contact tag. A later Instagram message requires a new eligible interaction; email is only available when the person separately provides it through lead capture.
Is live automation on the Free plan?: Yes. Free includes live triggers within both the 1,000-DM and 1,000-new-contact monthly limits. Pro removes DM Now’s application ceilings, not Meta eligibility, pacing or rate limits.

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Automate eligible Instagram replies

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