Where do students actually enrol?

Use an external course or LMS checkout link. A KYC-verified DM Now seller may sell a downloadable course asset, but DM Now does not host lessons, cohorts, rosters, schedules, seats or LMS access.

Can the automation answer pre-sales questions?

Explicit keyword branches can handle predictable questions. Pro AI is an account-level fallback only for otherwise unmatched inbound DMs; it is not part of the JOIN flow and sensitive refund or dispute questions are held for human review.

How do I avoid spamming my audience during launch?

Use clear keywords and message only eligible people who interact. A comment permits one private reply; later messages require a real recipient response and must stay inside Meta’s window. Participation does not create consent for unrelated broadcasts.

Does scarcity messaging hurt trust?

Use scarcity only when your course or checkout system verifies it. DM Now does not track seat inventory or automatically update availability, and delivery timing is not guaranteed.

Playbook · Course & cohort sales

Send course links while you teach.

“Cohort 6 enrolment just opened 🎓 comment JOIN.” Separate post, story and live automations can queue the one private reply configured for each surface.

Teach, then trigger

Your best lessons carry the JOIN keyword — value first, pitch second.

Course link

Place the enrolment or course-platform URL in the first private reply.

Honest scarcity

Only state availability verified in your course or checkout system.

Reply-gated waitlist

After a real response, request configured contact fields explicitly.

Live link requests

An active live automation can process eligible matches while the broadcast is active.

AI fallback (Pro)

AI can answer otherwise unmatched DMs; it is not a node in the JOIN flow.

Why do course creators need DM automation specifically?

Prospective students often ask about schedule, level and format. Use explicit keyword branches for known questions. Account-level AI is only a fallback for otherwise unmatched inbound DMs, and sensitive refund or dispute messages are held for human review.

A waitlist requires an explicit capture prompt and a recipient response containing the configured email, phone or name fields. A matching comment alone creates a contact, not a completed lead or enrolment record.

What does the full cohort funnel look like?

Create separate automations for post comments, story replies and live comments. Send one complete link from the initiating comment or live event. If the person replies, continue inside the allowed window and request waitlist details with clear consent. Review leads and orders manually; DM Now cannot identify captured-but-unenrolled people.

Frequently asked questions

Where do students actually enrol?: Use an external course or LMS checkout link. A KYC-verified DM Now seller may sell a downloadable course asset, but DM Now does not host lessons, cohorts, rosters, schedules, seats or LMS access.
Can the automation answer pre-sales questions?: Explicit keyword branches can handle predictable questions. Pro AI is an account-level fallback only for otherwise unmatched inbound DMs; it is not part of the JOIN flow and sensitive refund or dispute questions are held for human review.
How do I avoid spamming my audience during launch?: Use clear keywords and message only eligible people who interact. A comment permits one private reply; later messages require a real recipient response and must stay inside Meta’s window. Participation does not create consent for unrelated broadcasts.
Does scarcity messaging hurt trust?: Use scarcity only when your course or checkout system verifies it. DM Now does not track seat inventory or automatically update availability, and delivery timing is not guaranteed.

All playbooksSix proven plays For coaches & expertsYour persona page Lead magnetBuild the waitlist first AI repliesPre-sales questions, answered

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