Playbook gallery
Proven plays, ready to run.
The six comment-to-DM patterns creators run every day — documented end to end: trigger, flow, capture, and the follow-up that compounds.
Lead magnet delivery
Post a useful reel, invite people to comment “GUIDE”, and send eligible matching commenters one configured private reply with the resource.
See the playbook →Giveaways
Invite people to comment “WIN” and send eligible matching comments a configured acknowledgement or rules link. You still verify and administer every entry.
See the playbook →Product launches
“Comment DROP for early access.” Eligible matching comments can receive one configured private reply with your launch link or externally managed code.
See the playbook →Course & cohort sales
“Cohort 6 enrolment just opened 🎓 comment JOIN.” Separate post, story and live automations can queue the one private reply configured for each surface.
See the playbook →Coaching enquiries
“Comment COACH and I’ll send my calendar.” Put the booking link and optional qualifying question in the one private reply available from that comment.
See the playbook →Affiliate link drops
Attach a clear “LINK” keyword to shopping content so eligible matching comments can receive one private reply with the relevant URL.
See the playbook →By audience
About the playbooks
- What is an Instagram automation playbook?
- A repeatable recipe: a trigger (usually a keyword comment), the DM flow that fulfils it, and the capture step that builds your list. Each playbook page documents the exact setup — copy included — so you can run it in minutes.
- Which playbook should I run first?
- The lead magnet play, for almost everyone: one valuable reel, a “GUIDE” keyword, instant delivery, optional follow gate and email ask. It teaches your audience to comment and builds the list every later playbook spends.
- Do I need the Pro plan for these?
- No — every playbook runs on the Free plan (1,000 DMs/month). Pro matters when a campaign spikes past the ceiling, or when you want AI replies and comment moderation on top.
Keep exploring
Automate eligible Instagram replies
Free plan · No credit card · Setup time depends on your account and flow