AI replies
Answers that adapt using your facts.
Keyword automations handle configured matches. Pro AI can answer an otherwise unmatched inbound DM using account-level business context.
Capabilities
Business context
Provide up to 4,000 characters of account-level facts for the reply prompt.
Unmatched-DM fallback
AI runs only after no active automation matches the inbound DM.
Per-account switch
Enable or disable the fallback separately for each connected account.
Human channel stays Instagram
Review delivery in Activity and continue the conversation in Instagram.
Explicit allowance
Pro includes up to 1,000 AI replies per month across the account.
Optional detail extraction
Save configured email, phone or name fields that a sender voluntarily includes.
When should AI answer instead of a fixed reply?
Use fixed automations when a keyword should always produce a precise response. Account-level AI is the fallback for inbound messages that do not match one of those automations. Give it accurate business facts; it is instructed not to invent specific prices, links or availability that you did not provide.
How do you keep AI replies safe and on-brand?
Controls include a per-account enable switch, a 4,000-character business context, FAQ and voluntary-detail extraction, monthly credit accounting, and activity logging. Collaboration enquiries and common billing, legal, safety, medical and credential messages are held for human review. The prompt treats incoming text as untrusted and tells the model not to invent details, but generated replies can still be wrong.
Frequently asked questions
- Are AI replies included in the Free plan?
- No. AI replies are part of a Pro subscription and include up to 1,000 AI replies per month. The Free plan has no AI reply credits.
- Can the AI say something off-brand?
- Yes. The system constrains the prompt and uses your context, but model output can still be inaccurate. AI is enabled per Instagram account, not per automation; review Activity, disable it when needed, and handle the live conversation in Instagram.
- Does AI replace my fixed automations?
- No. Active classic and visual-flow automations are evaluated first. AI only receives an eligible inbound DM when none of them matches.
- Which languages does it handle?
- No language list is guaranteed in the product. Start with a connected test account and verify real messages and Activity before relying on a language for customers; the production app does not expose the development simulator.
Related
Configure AI replies with Pro
Signup is free · AI replies require an active Pro subscription · Up to 1,000 AI replies monthly
